Marketing - Geist Platform

Key Performance Indicators for Sales Management

A training course that aims to qualify sales managers and supervisors on the best professional mechanism for studying, monitoring and analyzing sales data and preparing key performance indicators for sales management that qualify them to evaluate the current situation.

Diploma in Strategic Marketing for Medical Devices

This training program is designed to qualify participants to master the knowledge and skills necessary to work in marketing medical devices. The program covers technical information about medical devices, their uses, classification, technical terms used in their marketing, appropriate marketing strategies, and many important topics.

Digital marketing

Digital marketing is a set of activities and strategies that use digital channels to promote products or services and increase brand awareness. Digital marketing includes the use of the Internet, social media, search engines, and email as means of communicating with customers and consumers.

Artificial Intelligence Applications in Smart Marketing

The first Arabic training program that aims to explain how to use artificial intelligence to improve customer experience, analyze customer data to identify patterns and trends in customer behavior, improve customer targeting, predict market trends, create competitive advantages, and formulate strategic marketing visions.

Marketing Communications and Brand Management

A specialized training program in marketing communications management and brand management that qualifies you to understand the nature of the brand, its components, and the method of building and enhancing the brand with customers and stakeholders, and helps you develop a detailed plan for brand management in your company.

Visual Merchandiser

A specialized program in visual marketing that explains how to establish the visual identity of your store and products, convert store visitors into customers, designs and colors and their impact on customers, methods of preparing and distributing products inside the store, and the role of advertising banners in the purchase decision.

Professional Selling for Sales Managers and Supervisors

A training course specially prepared for sales department managers and supervisors. This training program helps them learn the skills required to manage the sales team in a professional manner, and the study is conducted online.

Develop advanced sales skills

A training course that aims to provide participants with the information and behavioral skills necessary to excel in the field of sales and the arts of persuasion, and to learn the basics of sales and persuasion skills.

Diploma in preparing a distinguished sales specialist

A training program that aims to qualify sales workers or individuals wishing to enter this distinguished field. This program deals with the arts of selling, sales methods, how to attract customers, and what words a professional salesperson uses when displaying the product and communicating with customers. As well as how to deal with customer objections, in addition to many other topics.

Professional Master in Advertising and Promotion

It is a training program designed to provide participants with the knowledge and skills necessary to design and implement effective advertising and promotional campaigns and strategies. This master's degree aims to equip individuals with the basic concepts and practical tools that enable them to excel in the field of advertising and promotion. The program focuses on providing a deep understanding of advertising principles and promotional strategies across multiple channels, including traditional and digital media. It is especially important for aspiring professionals in the marketing industry or for those seeking to develop their skills in this field.

Negotiation and persuasion skills

Whatever your field of work or study, you need to learn negotiation and persuasion skills in your life in general, and especially if you work in sales, customer service, or any field in which you communicate directly with customers, you need to acquire negotiation and persuasion skills, to gain customer trust and achieve your business goals easily. In this course, you will learn effective negotiation skills, and how to act in situations that require negotiation, and you will also learn methods and techniques of persuasion, through theoretical and practical explanation to acquire these skills and practice them.

Diploma in Real Estate Marketing and Sales

A specialized training diploma that aims to develop the skills of those working in the field of real estate marketing or those wishing to enter the field of real estate marketing and sales as one of the huge and profitable fields.

Preparing marketing research

A training program that deals with defining marketing research, the six separate steps of market research processes, questionnaire design, important rules for conducting a research interview, types of marketing research/methods, data collection tools, dashboard, report, conclusions and recommendations, a practical example of a project, the new trend in marketing research, individual and group practical project, project discussion and presentation of results.

Product and service pricing strategies

A program that deals with the topic of pricing products and services, the relationship between marketing and pricing, the relationship between sales and pricing, pricing strategies and their steps, common pricing errors, factors affecting pricing decisions, the impact of pricing on consumer behavior, pricing during recessions, price offers and discounts, evaluating pricing policies, and analyzing competitors’ prices.

Brand Management

This training program aims to provide participants with the knowledge and skills necessary to understand and manage a brand effectively. It enables them to understand the basics of brand management, determine brand value, develop brand strategies, improve brand communication, build a distinctive customer experience with the brand, and increase brand loyalty.